E-commerce2024
A slow-fashion storefront where the shopping experience feels like flipping through a beautifully bound catalogue.
Form & Field make objects meant to last. The store had to feel tactile and unhurried, the opposite of the usual e-commerce noise.
We designed an editorial storefront with a custom cart, considered typography, and imagery given room to speak — commerce that respects the craft.
+61%
Conversion
+24%
AOV
-12%
Return rate